What is The F Era®?
It's a Frequency. With a Backstory...
Hi, I'm Suzi Belmont
Let me explain what I mean by The F Era®.
I'm currently a woman in my 50s. But, in my early to mid 40s, despite everything I'd built on paper (former senior lawyer, a multi 7 figure business, a 1st from Oxford Uni, a midlife MSc in Psychology, Mental Health and Wellbeing etc), internally and emotionally, I felt like I was falling through the cracks of life and society.
Physically, I was struggling with perimenopause. Mentally, I was dealing with what was being called undiagnosed ADHD. And socially, culturally, the narrative around midlife women was grim. It was negative and dismissive. A loud, clear message that women our age - in 'midlife' - should quietly disappear.
And yet, deep within, something was stirring. Something I had never felt before. It was almost like remembering and yet, at the same time, becoming.
That was the day I hit my Fuck It Point.
What is The 'Fuck It' Point?
The Fuck It Point (FIP) is where midlife women arrive when they have no more fucks left to give - but they also refuse to accept the negative narrative they're being handed about midlife.
You can feel that something new is beginning. There is a beautiful aliveness within it. You just can't quite work out how to step into it.
This is the point you realise that NO ONE ever taught you how to transition into becoming a midlife woman.
The Fuck It Point is your turning point.
It's a doorway.
It's where the most powerful rite of passage of your entire life begins.
There are 4 distinct phases within the FIP:
The Tension Phase
You're restless. Irritable. Exhausted by who you've become. Performing fine on the outside. Disappearing on the inside.
The Crack Phase
Crying out of nowhere. Overfunctioning then crashing. Too much and not enough at the same time. Your body is saying what you've never been allowed to say.
The Rebellion Phase
Zero tolerance for nonsense. The urge to blow up your entire life. Deep decisions are forming. This is not a crisis. This is a midlife woman waking up.
The Rise Phase
You can't go back. You know that. You just don't know what forward looks like. Yet.
This is where
The F Era® begins.
All the F's
The F Era® starts with hitting the Fuck It Point. Many midlife women stop here thinking this is the 'end goal'. It isn't.
The journey of an F Era® woman is not to create a life of 'no fucks era' vibes. Living that way can lead you into a dead end disguised as empowerment.
The F Era® journey is for the midlife woman who knows there is something more for her. She just doesn't have the words for it yet.
The 'F' words are those words. And this is the (short) story of how I found them.
One day, in the midst of my own Fuck It Point, I grabbed a piece of paper and wrote down exactly what midlife actually felt like. No plan. Just honesty. I let the words pour out. How I was feeling. What this era felt like. Who was I?
Without realising it, I'd written an entire page of F words. It wasn't a rant. It was a reckoning. Empowering and real. It felt so right.
And yet there was also a clear duality.
I separated the words. On the one side were negative words and on the other, very positive words.
And I saw the duality of midlife right there on that page.
So many women fel like they have to pick a column in midlife. Either fall apart entirely or fake holding it all together with a "I have no fucks left to give" mindset. I was not willing to do either. I wanted to honour both sides. All the emotions. Because midlife is not one thing. It is everything. All at once.
This is where the concept of The F Era® was born. Not from a strategy or brand exercise. From me sitting on my sofa with a crumpled piece of paper having a moment of radical, self honesty. The F Era® story is all part of my very real, personal and authentic origin story.
The Fuck It Point might be where you arrive in my world. The 'F' List of words help explain parts of the journey of midlife exploration.
And yet, that is still not 'it'. There is another relevant concept on this F Era® journey...
The F Era Frequency
The Fuck It Point is where most midlife women get stuck. Many of my clients arrive at this point not knowing what to do next.
The F Era® journey takes you beyond this point into a new energetic frequency. What I call The F Era® Frequency. It is a state where you learn to move through your midlife struggles, not around or away from them.
The F Era® is about emotional clarity, not emotional chaos. It's about energy that belongs to you again. It's an identity that feels like it actually fits you. It's joy that doesn't need to be performed. It's presence that doesn't apologise.
Since I did this work first on myself, then with my clients, my entire life (and theirs) have changed. Women who had been sucked into the midlife doom narrative, those stuck inside the walls of midlife invisibility and those trapped by the cage of cultural bias, all found themselves stepping away from those restrictive places and into an entirely new era of womanhood.
The F Era®
Not by throwing away who'd they'd been. But by understanding who they are becoming and building new foundations for the woman they were always meant to become.
This is the work of The F Era®
For the midlife woman who is becoming.
Midlife identity, emotions, emotional intelligence, self leadership, feminine energetics, consciousness, wealth and BECOMING.
Take the M.E.A
If you are new to Suzi's world and are considering 1:1 work, the best place to start is the Midlife Energetics™ Assessment and debrief with Suzi
1:1 Private containers
For women who want to work privately and 1:1, Suzi has a limited number of spots each year that you can apply for.
Group Programs
Suzi runs group programs both live and to watch in your own time. You can also join the wait list for future programs
Testimonials
Listen to Fleur's Journey and Transformation
Fleur came to Suzi in her early 40s, lost and confused about which way to go. She thought she wanted to build a wellness corporate business. She ended up tranforming her relationships with her husband, kids and friends and then finding her passion as a relationship coach for women. Listen to what she says about working with Suzi.
"I am a completely different person now"
"I came to Suzi at my lowest - completely depleted by the relationships in my life. Today I am a different person. She changed my life and how I approach every relationship, including the one with myself. If you're a woman looking to change your future, I highly recommend working with Suzi".
Melanie S, (UK)
"I can finally see what to do"
"It's like I've had all the pieces to the my inner puzzle and have been wondering how to fit them together my whole life, and you've just show me the lid of the box with the picture, so I can finally see how to start piecing it together!"
Ruth P, (UK)
"It was truly life changing!"
"Without any hesitation, investing in Suzi was worth every dollar. What really sets her apart is the rapid and really deep transformations she faciliates such that she really gets to the very core of your issues. It was really life changing."
Julie B (Switzerland)
"Suzi is fantastic!"
"Suzi is a fantastic coach and mentor. She has this rare talent for spotting patterns you can't see yourself and knows exactly how to get through to you - whether that's a gentle mirror moment or some well-timed tough love. Her between session WhatsApp memos are brilliant. I highly recommend working with Suzi."
Jo M, (UK)
Want to chat re 1:1 coaching?
If you are looking for 1:1 work and want to discuss which container would work best for you, you can book a 20 mins Zoom consultation. Suzi will discuss your needs and let you know which container is right for you. Note, this is for 1:1 only. You can find a link to book a brief 20 min call in the description section for of The Frequency and The Experience containers HERE.
For group or self study work, please see the group programs tab HERE.
FIND OUT MORE ABOUT 1:1 WORK
Take the Midlife Energetics™ Assessment
Not sure where you are right now? The Midlife Energetics™ Assessment will show you. And what you'll discover will change everything (plus you get a private 1:1 Zoom call live with Suzi without the need to commit to a full coaching container).
"That was one of the best conversations I've ever had. It's next level self awareness. I will never see the world in the same way again. You've changed my life entirely in just a single session with you!"
Ruth P (client)
